Analysis of Yves Saint Laurent advert 2

 This is another Yves Saint Laurent advert for the perfume "Elle". The image shows an eye level medium close up of a young woman next to a graffiti "YSL" logo.

     A noticeable connotation of the advert is that if you buy this perfume you will become an strong independent woman. This idea is put through the image; the woman is wearing a black blazer suit which suggests that the perfume has a hint of masculinity but also suggests that when you wear the perfume you become powerful, as the most powerful people in world are depicted as "men in suits". Also masculine tailoring is unusual for woman; this also suggests that when woman wear the perfume they become daring and confident.
     Another point is the graffiti next to the woman, and we assume it is her who has done the graffiti implying furthermore that the perfume makes you seem daring, rebellious and like a "bad girl". The YSL logo is done in black graffiti to form the idea that "elle" makes you bold and stand out- like the graffiti.
     Also in the advertisement a picture of the perfume bottle is shown. The bottle itself is pink which contrasts with the womans masculine appearance suggesting the perfume makes you feminine and girly. The lid of the perfume is gold and therefore implying that the perfume makes you seem rich and glamorous. The photo with the models untidy hair and edgy clothing presents a different reaction and the two points combined convince the viewer that the perfume is both feminine and dominant.
   The woman in the image is also partially naked as the blazer is slightly open revealing a skinny body implying if you wear this you will be skinny and have "model status". This is because being thin is desired attribute for woman nowadays as men often lust after model-like woman and models tend to be slender and slim. Too some extent it also connotates that if you wear "elle" you will be sexy, you will have the confidence to be free, or even to reveal your true self.
   The words "elle" just to the right of the photo have been written in a gold modern font -again creating the idea that the perfume is luxurious and modern. However the actually Yves Saint Laurent logo which is just below is in a more serif style and connotates that even if the perfume is modern it is still classy or classic.

Analysis of Yves Saint Laurent advert.

This is an Yves Saint Laurent advertisement for their new mascara. The image shows a close up of a women applying mascara whilst looking into the distance, or into the reflection of the knife she is using as a mirror.

       One of the main connotation of this advert is that if you choose to wear YSL mascara your eyes will become  luminous, attention grabbing and alluring. This is done mainly through the image; the main focus of the image is the eyes due to the reflection which lights up a small section of her face around her eyes in contrast to shadowed, dull background.

      The advert also implies that if you wear the mascara you become instantly glamorous, the advertiser has achieved this by placing many aspects within the image. Noticeably her eyes are a golden colour which matches the gold bracelet on her wrist, the gold chair behind her and the mascara wand; all connotating that the mascara makes you seem not only glamorous, expensive and rich but also luxurious and royal.
      The ideas of glamour and luxury are continued furthermore when looking at the written aspects of the advert. The phrase just below the image is written in a golden colour with small amounts of shadow which gives a slight 3D effect, which could suggest that YSL's mascara stands out. The phrase just below is written in English, the font is done in a modern style and is black. The YSL however is done in a slight serif style, against the modern font this connotates that the mascara is cool and contemporary and is also classy and tasteful.

     The first phrase is written in French implying it the mascara is sophisticated, famous and loved all over the world. This could connotate that if you were to buy the product, you (like the mascara) would become well known or famous. The phrase below uses the word "luxurious"- again connotating glamour and charm. By saying "Mascara for a false lash effect", implies that when using the mascara your eyelashes will be long and have volume which is a desired attribute for most women. Ironically on the left side of the advertisement in a very small font, the advertiser has stated that false eyelashes have been used in the image. This was done to avoid any complaints and was written in small print to simply hide the fact that in reality the mascara will not create a false lash effect to that extent.