Analysis of Yves Saint Laurent advert 2

 This is another Yves Saint Laurent advert for the perfume "Elle". The image shows an eye level medium close up of a young woman next to a graffiti "YSL" logo.

     A noticeable connotation of the advert is that if you buy this perfume you will become an strong independent woman. This idea is put through the image; the woman is wearing a black blazer suit which suggests that the perfume has a hint of masculinity but also suggests that when you wear the perfume you become powerful, as the most powerful people in world are depicted as "men in suits". Also masculine tailoring is unusual for woman; this also suggests that when woman wear the perfume they become daring and confident.
     Another point is the graffiti next to the woman, and we assume it is her who has done the graffiti implying furthermore that the perfume makes you seem daring, rebellious and like a "bad girl". The YSL logo is done in black graffiti to form the idea that "elle" makes you bold and stand out- like the graffiti.
     Also in the advertisement a picture of the perfume bottle is shown. The bottle itself is pink which contrasts with the womans masculine appearance suggesting the perfume makes you feminine and girly. The lid of the perfume is gold and therefore implying that the perfume makes you seem rich and glamorous. The photo with the models untidy hair and edgy clothing presents a different reaction and the two points combined convince the viewer that the perfume is both feminine and dominant.
   The woman in the image is also partially naked as the blazer is slightly open revealing a skinny body implying if you wear this you will be skinny and have "model status". This is because being thin is desired attribute for woman nowadays as men often lust after model-like woman and models tend to be slender and slim. Too some extent it also connotates that if you wear "elle" you will be sexy, you will have the confidence to be free, or even to reveal your true self.
   The words "elle" just to the right of the photo have been written in a gold modern font -again creating the idea that the perfume is luxurious and modern. However the actually Yves Saint Laurent logo which is just below is in a more serif style and connotates that even if the perfume is modern it is still classy or classic.