Analysis of Yves Saint Laurent advert.

This is an Yves Saint Laurent advertisement for their new mascara. The image shows a close up of a women applying mascara whilst looking into the distance, or into the reflection of the knife she is using as a mirror.

       One of the main connotation of this advert is that if you choose to wear YSL mascara your eyes will become  luminous, attention grabbing and alluring. This is done mainly through the image; the main focus of the image is the eyes due to the reflection which lights up a small section of her face around her eyes in contrast to shadowed, dull background.

      The advert also implies that if you wear the mascara you become instantly glamorous, the advertiser has achieved this by placing many aspects within the image. Noticeably her eyes are a golden colour which matches the gold bracelet on her wrist, the gold chair behind her and the mascara wand; all connotating that the mascara makes you seem not only glamorous, expensive and rich but also luxurious and royal.
      The ideas of glamour and luxury are continued furthermore when looking at the written aspects of the advert. The phrase just below the image is written in a golden colour with small amounts of shadow which gives a slight 3D effect, which could suggest that YSL's mascara stands out. The phrase just below is written in English, the font is done in a modern style and is black. The YSL however is done in a slight serif style, against the modern font this connotates that the mascara is cool and contemporary and is also classy and tasteful.

     The first phrase is written in French implying it the mascara is sophisticated, famous and loved all over the world. This could connotate that if you were to buy the product, you (like the mascara) would become well known or famous. The phrase below uses the word "luxurious"- again connotating glamour and charm. By saying "Mascara for a false lash effect", implies that when using the mascara your eyelashes will be long and have volume which is a desired attribute for most women. Ironically on the left side of the advertisement in a very small font, the advertiser has stated that false eyelashes have been used in the image. This was done to avoid any complaints and was written in small print to simply hide the fact that in reality the mascara will not create a false lash effect to that extent.